We now offer the ability for creators to download a list of contact addresses for their subscribers so they can further engage with their subscriber bases and offer even more benefits.We will be expanding the number of pricing points to 20 options that can be chosen by the creator, offering increased flexibility.Today, we’re also rolling out some updates to the product based on learnings during the testing period: Creators will now find that in Anchor, they’ll be able to mark episodes as subscriber-only and publish them to Spotify and other platforms. Our model is built to maximize creator revenue and offer the widest possible reach so creators can grow their audiences and develop deep connections with listeners. Starting today, we’re making Podcast Subscriptions available to all U.S. Now, we’re ready to expand this model to everyone. In the testing period since, we’ve activated over 100 podcasts and found that shows across genres and content styles have a massive opportunity to build paying subscriber bases.
In April, we shared that we would begin testing Podcast Subscriptions as a way for creators to offer paid subscriber-only content on Spotify and other platforms, using Spotify’s podcast creation platform, Anchor. That’s why, as more creators than ever are now publishing their content on Spotify, we’ve begun rolling out tools that power those choices: from better advertising models to direct monetization from listeners.
We have long believed that creators should have a variety of options at their fingertips when it comes to deciding how to monetize their work.
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